Levi’s Getting it Right: Hitting the pavement last weekend I was pleased to find great clothing companies doing some great things for us and the environment. While wandering 14th Street towards Union Square I caught this sign outside the Levi’s store. Yeah, I’ll admit to keeping it yellow myself. This is the TRUEbluegreen. Turns out, from an article I read recently, Levi’s has the best construction, threads per inch, with a high score on the rub test, not as sexy as it sounds sadly. They also make pretty much everyones a#* look awesome! With their Water<Less campaign they look even sexier, even if they keep it mellow.
By changing their typical manufacturing process they were able to save an average %28 water. They also partner with the Better Cotton Initiative to use less water and prevent chemicals from getting into the water stream. Watch the very catchy PSA video “Why Waterless?”.
Patagonia and Looptworks Lead: Moving right on downtown, I stopped in the Patagonia SoHo store and found this startling fact on the tag of a laptop case. Looptworks, 100% upcycled clothing, gets it right by diverting fabric scraps and turning them into some pretty hot digs.
I also learned, from the friendly sales rep Kevin, about Patagonia’s The Footprint Chronicles, which equally awesomely allows you to do a life cycle analysis, tracking the environmental impact of a certain product from design to delivery. This is really just one of the many programs and Patagonia undertakes to affirm their position as a sustainable brand, with solid environmental and CSR practices.
AND I am still looking for the perfect running shoe and was stoked when Kevin showed me the Specter, a women’s running shoe made with recycled content. I’m conducting my own life cycle challenge with these contenders and the Brooks Running, who makes some of their soles biodegradable. See more here. I’ve also been picking up buzz about Nike and their sustainability projects. Any other ideas any one??
OH AND Pangea Organics is giving away a One-Year Supply of Beauty Products!!! Get a years worth of their incredible Ecocentric Body, Skin & Lip Care ($1,662 value). The more people who enter, the more prizes will be released – so feel free to pass it along. To enter,visit:http://bit.ly/FPFSweeps (U.S. Only). Drawing will take place on July 1st. Good luck!