Category Archives: design

Levi’s Jeans, Looptworks, & Patagonia: Clothing Companys Do Us Right with Green Initatives.

Levi’s Getting it Right: Hitting the pavement last weekend I was pleased to find great clothing companies doing some great things for us and the environment. While wandering 14th Street towards Union Square I caught this sign outside the Levi’s store. Yeah, I’ll admit to keeping it yellow myself. This is the TRUEbluegreen.  Turns out, from an article I read recently, Levi’s has the best construction, threads per inch, with a high score on the rub test, not as sexy as it sounds sadly. They also make pretty much everyones a#* look awesome! With their Water<Less campaign they look even sexier, even if they keep it mellow.

By changing their typical manufacturing process they were able to save an average %28 water. They also partner with the Better Cotton Initiative to use less water and prevent chemicals from getting into the water stream. Watch the very catchy PSA video “Why Waterless?”.

Patagonia and Looptworks Lead: Moving right on downtown, I stopped in the Patagonia SoHo store and found this startling fact on the tag of a laptop case. Looptworks, 100% upcycled clothing, gets it right by diverting fabric scraps and turning them into some pretty hot digs.

I also learned, from the friendly sales rep Kevin, about Patagonia’s  The Footprint Chronicles, which equally awesomely allows you to do a life cycle analysis, tracking the environmental impact of a certain product from design to delivery. This is really just one of the many programs and Patagonia undertakes to affirm their position as a sustainable brand, with solid environmental and CSR practices.

AND I am still looking for the perfect running shoe and was stoked when Kevin showed me the Specter, a women’s  running shoe made with recycled content. I’m conducting my own life cycle challenge with these contenders and the Brooks Running, who makes some of their soles biodegradable. See more here. I’ve also been picking up buzz about Nike and their sustainability projects. Any other ideas any one??

OH AND Pangea Organics is giving away a One-Year Supply of Beauty Products!!! Get a years worth of their incredible Ecocentric Body, Skin & Lip Care ($1,662 value). The more people who enter, the more prizes will be released – so feel free to pass it along. To enter,visit:http://bit.ly/FPFSweeps (U.S. Only). Drawing will take place on July 1st. Good luck!

Leave a Comment

Filed under CSR, design, fashion, Organic, re purposed, Re-Used, recycled, Uncategorized

Give the Planet a break. Why buy sustainable products?

Being eco-obsessive I love doing something good and fun simultaneously, which is why I do research while shopping! This method has lead to a lot of great finds for the sustainable connoisseur. Now, more than ever, we have many options from which to choose so I started a list of why you should care about buying certain types of sustainable products. Of course, some products meet one requirement and ignore another, this is what makes TheTrueBlueGreen challenge difficult, I’m still looking for the perfectly sustainable running shoe. Knowing what to look for is half the battle and I hope you enjoy my list. Please feel free to add to it!

Why buy recycled? Making products from recycled materials eliminates the need for raw material; it also can use less energy than making them from raw material.

Examples: Manufacturing from recycled aluminum uses %5 of the energy it normally takes to make aluminum from scratch.  Every ton of paper made from recycled material saves 17 trees, about 450 gallons of oil and 7 gallons of water.  It makes our landfills smaller by re-routing bottles, cans, paper and other household items from trash holes.  Also, it protects the environment when you divert electronics, batteries and solvents from landfills.

Why buy used, re-purposed, or upcycled?  The more uses you get out of something the longer its’ lifecycle and therefore less need for raw material.

Why buy Reduced? Maybe one of the most important  of the three R’s -*Reduce, Reuse, Recycle. Less consumption of materials and resources will equally reduce their depletion. Products that use less material, like thinner Champaign bottles or concentrated laundry soap have an amazingly good impact. So do refillable items, like giant water jugs.

Why buy organic? Ensures that crops are produced without pesticides and herbicides used. This means pollution in waste water and fertilizers is minimized. Also decreases soil erosion and increases biodiversity by not killing off bug and plants.

Why buy fair trade certified? Harvesters are paid fairly and work in humane conditions. This also incentivizes farmers to use conservation methods and not take short cuts such as cutting down forests to grow more coffee. There’s a direct link between poverty and harmful agriculture practices. Sustainable harvesting and mining are equally integral to preserving resources like endangered wood species.

Why buy local? Buying products that were grown, processed and manufactured in close proximity to where you live ensures the have a lower carbon emission for transportation & distribution.

Why buy Carbon-Neutral? Essentially, this means buying carbon offsets. Carbon is offset by planting and protecting trees. (CO2 is a greenhouse gas, it absorbs infared light, trapping warmth from the sun and thus warming the planet.) The biggest “carbon positive”, (actually a negative thing), is the burning of fossil fuels such. Interestingly, burning bio-fuel adds no extra carbon. Read more here.

Why buy compostable?  Biodegradable material will degrade slowly and release methane gas if put in a landfill. Municipal access to a compost is something every town should consider implementing. Many bio-based products are on the market today, but they only complete a cradle to cradle cycle if they reach a   compost bin where they can degrade back into nutrient rich organic matter for fertilizing.


Other sustainability considerations:

  • Ability to be recycled
  • Environmental manufacturing
  • Manufactured locally
  • Products that use less water and energy
  • Toxicity- adhesives, aerosols
  • Safe disposal of waste

For more great green shopping choices visit Treehugger.

1 Comment

Filed under Cosmetics, design, energy, fashion, food, Local, Organic, re purposed, Re-Used, recycled

Earth Day New York is throwing a party in Times Sq. & Grand Central Station!

What do pencils and insurance have in common? Not much, except that they both have “green” options. My friend Erin T. ran into a common problem when shopping for pencils the other day. She was debating what’s the more environmental choice; mechanical or recycled? She chose the fancy recycled ones only to find out later that the mechanical, which uses less material overall, were the best choice.  I attended a Solar1 event at The Green Space last week where I met people selling Green IT services & Green Insurance services.  Indeed every time I step out the door and into a shop I see “green” products abound.  Everything is washed in green these days.  And just because a company uses the words green, environmental, recycled, natural, etc. doesn’t guarantee that it is doing its best to actually be a responsible environmentally conscious company.  So how do you tell? This is the big question TrueBlueGreen is looking for the answer to.

Luckily, it isn’t all hard work. It’s Earth Day and that means time to celebrate!  New York City is chock full of great events, including where yours truly will be, Earth Day New York. A giant street fair with entertainment taking place in Times Square  and Grand Central Terminal, Inside & Outside (w/live music) this weekend! Follow us on Twitter or Facebook  for the run down. All the exhibitors at this event are carefully screened to meet Earth Day New York standards. See the full list here. It’s a great chance to see great products making the right choices!

Don’t miss the CO2 E Drive: Green Vehicle Drive & Green Vehicle Fashion Show!

Press Conference: 8:00am at Solar One (East 23rd and the East River) CO2 E Drive: 9am – 10:45am

Green Vehicle Fashion Show in Times Square: 11am – 12pm

Green Vehicle public exhibition: 12pm -5pm

Old-Soulz presents: Earth Day New York “Be the E” PSA 2011

Earth Day New York will dedicate a full hour of its live programming and public service time on its Times Square partner screens to the Green World Campaign’s innovative cell phone initiative inviting people to “text TREE” to fund global tree-planting. This work supports the United Nations Year of Forests 2011.

Leave a Comment

Filed under Cosmetics, design, Earth Day, energy, fashion, food, home, Local, Organic, recycled

Navigating the concrete jungle has never been so fun! Biking in New York City.


I am back in the concrete jungle NYC from the home town of Boulder, CO. And I’m happy to report that I can continue to enjoy riding my bike on the paths! It’s almost like being at home. Thanks to a controversial effort by Mayor Bloomberg, more and more bike lanes complete with bike traffic lights are popping up all over the city. Transportation Commissioner Janette Sadik-Khan has been heralded as hero by the biking community for installing more than 250 miles of bike lanes. And yet it hasn’t been easy; many resist the change.

Here are some pictures of me actually enjoying a ride through Times Square yesterday!

I love being able to hop on the Breeze, that’s my bike, and ride off into the urban canyons without worrying about being turned into a pancake! I think the paths ultimately will be embraced by motorist as a safer alternative to street riding and make bikers honest, aka law-abiding.

Ride the City is a great navigating tool to use next time you hit the roads! See the DOT site for more maps.

Leave a Comment

Filed under design, Local

It’s a rat race in the world of Electric Vehicles. The Chevy Volt vs. Toyota Prius PHV

Let me first say that the purpose of truebluegreen is to find products and manufacturers that are sustainable, and along this journey I do my best to find good information. But some of my best stuff comes from a skeptical friend who de-bunks one of my theories. Which is the case for my promotion of the Chevy Volt, and a gear-head  friend of mine brought up some good points I thought I should share.

Here are some things that weren’t taken into account on my first brush. To begin the Chevy Volt may be more affordable than an Aretega GT, but it’s still about $150 more a month to lease than the average Prius.  Conclusion; lack of financial efficiency = not so sustainable. Over all the Prius gets better gas mileage too. At a certain point, comparing the two stops making sense. Why? The Volt is a plug in and Toyota has not yet released its Prius PHV (Plug in Hybrid Vehicle).  Although it doesn’t exist for the consumer, I found a tests done by the Inside Line comparing the two, see the video here. The Volt won the “race” but lost the war so to speak, because the Prius PHV beat the Volt in performance and price but failed to be available for purchase. So there you have it, the full story is usually a bit more nuanced when it comes to being green.  Also, the reason that the Chevy Volt “made the cut” on this site is that it is a big step in the right direction for us; a high performance, mid-range, electric vehicle made in America. Consequently, another gear-minded friend tells me Fisker is also working on a moderately priced plug-in!

Leave a Comment

Filed under design

The 81st International Geneva Motorshow has a timely “Green Vision”

I learned this morning in the paper that oil has skyrocketed to $104 a barrel. Whoa. Feels like it’s time to go cold turkey. Not so realistic, but here are some cars made in the US of A that are cutting down! The Geneva Auto Show opened last week and is promoting plenty of “green” automobiles. Critics are saying the notoriously exotic high-end showcase is sending a mixed message, i.e. horsepower binges and cars that run on ethanol but have less fuel efficiency. A top seller was, naturally, the new Lamborghini Reventon, which for the price of $1.6 million you get  650 horsepower. With stats like that,  looks a bit more like a wild car orgy than a responsible shift to green. Does it take a major price hike or an oil crisis to finally motivate people to buy & make environmentally friendly cars?

The answer is probably yes.  And yet there were some great American eco-cars the show had to offer! The big wigs were Tesla and Fisker, both who convert classic shells to luxury electric sports cars. Fisker unveiled the super cool Artega GT with a carbon fiber body and ready to install battery-powered drive-train, 0-60 mph in just 4.3 seconds. Check out the Karma too.  Also supa stealth Telsa hit a benchmark of 1,500 Roadsters sold  in January, an estimated savings of 420,000 gallons of gas.

What about for with bank accounts more closely resembling mine? The Chevy Volt is  promising example, finally hitting the roads and cruising with Motor Trends 2011 Car of the Year Award.  There are also plenty of colors and options to choose from.  It starts around $40,000 makes it a bit more, ahem, affordable.

2 Comments

Filed under design

light bulb!

from the lovely people at re-nest

http://www.re-nest.com/re-nest/creative-reuse/creative-reuse-10-ways-to-repurpose-light-bulbs-120900

Leave a Comment

Filed under design, re purposed

raison d’être

For the connoisseur of fine sustainable living.

My passion in life is for beautiful, innovative and luxurious design, fashion and dining.  This blog endeavors to be a stewardship to the sustainable lifestyle by sourcing stylish purveyors  that are socially responsible environmentalists .  Along the way this daily accounting and searching for the best of the best will educate and inspire. Being true blue green can take many forms; from re-purposing, re-using, recycling to energy efficiency, water conservation, resource preservation, reducing carbon emissions and way beyond.  Being true blue green also means taking an active, holistic and respectful approach to life; fostering a healthy mind body and spirit for all creatures.  It requires making choices daily to be a guardian of the planet as an mindful consumer. We alone have the ability to create the world we want to live in, please always remember we have the freedom to do so.


Leave a Comment

Filed under design, fashion, food